For over 60 years, Simplon has stood for the finest bicycle craftsmanship “Made in Austria.” In its in-house manufactory in Hard on Lake Constance, high-quality bicycles are created with precision and passion — from road bikes and gravel bikes to mountain bikes and innovative e-bikes. Simplon is particularly distinguished by its unique bike configurator: customers can individually design their bike in terms of aesthetics, components, and technology. Only top-quality materials such as carbon and aluminum are used. With a clear focus on quality, sustainability, and artisanal precision, Simplon embodies the best of modern engineering and true cycling passion.
02/2025
Production
Hard, Austria
Acquired from insolvency
Share deal from self-administered insolvency proceedings
Company Overview
Simplon is an Austrian premium bicycle manufacturer that has been developing handcrafted high-end bikes since 1961, combining individual configuration, innovative technology, and timeless design — manufactured in Vorarlberg for discerning cyclists worldwide.
Transaction Rationale
Despite a slowdown following the COVID-19 pandemic, the bicycle market continues to demonstrate sustainable growth, driven in particular by megatrends such as urban mobility. In addition, as a long-established brand in the premium segment, Simplon enjoys high brand awareness. As a valued partner to both dealers and end customers, Simplon is ideally positioned to thrive in a dynamic market environment.
Investment Highlights
Long-established brand with strong recognition
Solid customer network with significant expansion potential in existing and new European markets
Dynamic and highly fragmented bicycle market with attractive growth prospects and trends
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