The product portfolio includes versatile and high-quality shelving combinations for living spaces, console solutions for home interiors, furniture feet, and DIY storage solutions for tools. As part of the alfer Group, alfer element system stands for functionality, quality, and ease of use — with a particular focus on the DIY segment. Its products — including wall rails, brackets, shelves, wire baskets, and the modular EASY shelving system — are available in over 60 countries and sold through more than 12,000 retail locations. The Rottenacker site currently employs around 80 people, with most production taking place at the headquarters.
01/2024
Production
Rottenacker, Germany
Acquired from insolvency
Asset deal from self-administered insolvency proceedings
Company Overview
Alfer Element System is a leading provider of modular shelving systems and storage solutions, headquartered in Rottenacker, Baden-Württemberg. For over 70 years, the company has been developing and producing high-quality organizational systems for households, workshops, and commercial use.
Transaction Rationale
With the acquisition of alfer element system, the alfer Group expands its offerings in functional organizational systems and shelving solutions. The company has a strong brand position in the European DIY market, an established distribution network across more than 60 countries, and high manufacturing depth at the Rottenacker site. alfer element system complements the Group’s existing product portfolio perfectly and offers significant potential for operational improvements. In particular, synergies in purchasing, logistics, production, and sales can be sustainably realized through integration. Moreover, the strong brand recognition and broad market coverage provide attractive cross-selling and scaling opportunities within the Group.
Investment Highlights
Leading DIY brand with strong presence in over 60 countries
Established distribution network with more than 12,000 retail locations
High international brand recognition
Complementary product portfolio to the alfer Group
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