For more than 30 years, the company has been developing and distributing functional products for professional interior and exterior applications — including tile profiles, wall niches, shower shelves, balcony profiles, drainage and waterproofing systems. Proline’s customers include specialist retailers, construction professionals, planners and architects. With a broad product portfolio, strong technical consulting expertise and its own warehousing logistics, Proline Systems stands for quality, reliability and service “Made in Germany.” Sales are carried out across Europe through established trade and project channels.
02/2023
Production
Boppard, Germany
Succession
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Company Overview
Proline Systems is a specialized provider of high-quality profile and system solutions for walls, floors and outdoor areas, headquartered in Boppard, Rhineland-Palatinate.
Transaction Rationale
With the acquisition of Proline Systems, the alfer Group is deliberately strengthening its position in the professional construction and specialist trade segment. The company ideally complements the existing portfolio with high-quality system solutions for bathrooms, floors, balconies and terraces — particularly in the areas of tile profiles, drainage and waterproofing systems. A central objective of the transaction is to merge Proline’s activities with those of the existing specialist trade brand alferpro under one joint organizational and logistical umbrella. The Boppard site will in future serve as the central competence and sales hub for the alfer Group’s specialist trade business. This creates significant synergies in product development, warehousing, customer service and operational management.
Investment Highlights
Strong specialist trade brand with over 30 years of market experience
Bundling with alferpro creates a central specialist trade platform
Integration into the joint sales network with alferpro increases market penetration and reach
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