ALFER Beteiligungs GmbH takes over the Boppard-based company Proline Systems GmbH (Proline). For customers of alferpro and Proline, this means a significantly broader product range, even faster delivery times and more effective customer proximity. The purchase and transfer agreement between all parties has already been signed. The transfer of business operations is scheduled to take effect on January 1, 2025 after all contractually agreed conditions have been fulfilled. Following the takeover of the alfer Group at the beginning of 2024 via the fund managed by SOL Capital Management GmbH (SOL) and the acquisition of DIY Element System in October 2024, this is the next step that will allow the specialist dealer business to be expanded alongside the DIY business.
As part of the strategy, alferpro is relocating its site from Wutöschingen in Baden-Württemberg to Boppard in Rhineland- Pfalz. alferpro Head of Sales and Marketing Christian Grünendahl comments: “Logistics, in-house sales and warehousing are perfectly located in Boppard, and by merging the two brands at one site allows us to focus even more on customer benefits”. Grünendahl, who will be responsible for the alfer Group’s entire specialist retail range as Managing Director of Proline together with Martin Blatter, adds: “We are confident that the takeover of Proline will enable us to meet the needs of our customers even better with a more comprehensive product range and a strong sales force. As a premium provider, we will play a key role in shaping the future in our market.”
The acquisition of Proline is a logical step in the alfer Group’s strategy for the future. In addition to expanding the DIY business, the acquisition enables the alfer Group to significantly expand and strengthen its footprint in the specialist dealer sector,” adds SOL Managing Partner Haiko Stüting.
At BAU 2025, alferpro and Proline will already be presenting their product range at a joint stand in hall 4, stand no. 409.